Luna bar

A Luna Bar is a nutrition bar marketed towards women, manufactured by Clif Bar & Company. It was first introduced in 1999. The bars are generally smaller than Clif Bars and are marketed as a convenient and healthy snack or meal replacement. Luna Bars are available in a variety of flavors, and often include added vitamins and minerals, such as folic acid, calcium, and vitamin D, specifically targeting the nutritional needs of women. They are often positioned as a healthy option for on-the-go snacking and aim to appeal to health-conscious female consumers. The ingredients vary depending on the flavor but often include oats, nuts, seeds, and soy. Luna Bar products often carry certifications for organic ingredients and may be gluten-free or vegan depending on the specific product.