Wild Country (company)

Wild Country is a manufacturer of climbing equipment. Founded in 1977 in the Peak District of England by Mark Vallance, Wild Country is best known for its pioneering work in developing the Friend, a camming device revolutionizing rock climbing protection. The Friend significantly improved the safety and versatility of climbing, allowing ascents on previously unclimbable routes.

Beyond the Friend, Wild Country produces a wide range of climbing gear, including ropes, harnesses, quickdraws, belay devices, carabiners, and boulder pads. The company is recognized for its commitment to innovation, quality, and performance, and its products are used by climbers of all levels worldwide.

Wild Country has played a significant role in the development and evolution of rock climbing techniques and safety standards. The company has consistently adapted its products to meet the changing needs of the climbing community. It is now part of the Oberalp Group, an Italian company that owns several outdoor brands.