London Pride (beer)

London Pride is a premium bitter beer brewed by Fuller, Smith & Turner at the Griffin Brewery in Chiswick, London, England. It is arguably their best-known and most popular beer.

Characteristics:

London Pride is a malty, amber-coloured ale, typically with an ABV (alcohol by volume) of around 4.7%. It is generally characterized by a balanced flavour profile, featuring biscuity malt notes, subtle hop bitterness, and a smooth finish. Specific hop varieties and malt profiles may vary slightly over time. Its taste is generally considered well-rounded and accessible, making it a popular choice among a wide range of beer drinkers.

History:

London Pride was first brewed in 1958. It quickly gained popularity and has since become a flagship brand for Fuller's. The name "London Pride" is intended to evoke a sense of civic pride and association with the city of London. The beer's branding has evolved over the years, but it has consistently featured iconic London imagery.

Availability:

London Pride is widely available in pubs and off-licences throughout the United Kingdom. It is also exported to a number of countries worldwide. It is available in various formats including draught, bottled, and canned.

Brewing Process:

While specific details of the brewing process are proprietary to Fuller's, it is generally understood that London Pride is brewed using traditional methods. This typically involves a combination of pale malt, crystal malt, and hop varieties chosen to impart the characteristic flavour and aroma. Fermentation is carried out using Fuller's own proprietary yeast strain.

Awards and Recognition:

London Pride has won numerous awards over the years, attesting to its consistent quality and appeal. Its awards have contributed to its reputation and popularity.

Fuller's Brewery:

Fuller, Smith & Turner, the brewery responsible for London Pride, has a long and storied history dating back to the 19th century. The Griffin Brewery in Chiswick has been a brewing site for centuries and holds a significant place in London's brewing heritage. In 2019, Asahi Group Holdings acquired Fuller's brewing business, though brewing of London Pride continues at the Griffin Brewery.