K2 Sports

K2 Sports is an American company primarily known for manufacturing skis and snowboards, as well as other winter sports equipment, athletic footwear, inline skates, and outdoor products. The company's origins trace back to the founding of K2, a ski company, in 1962 on Vashon Island, Washington.

Over time, K2 expanded its product lines and acquired other brands, evolving into K2 Sports. Notable brands under the K2 Sports umbrella have included Line Skis, Full Tilt Boots, Ride Snowboards, Morrow Snowboards, Tubbs Snowshoes, Atlas Snow-Shoe Company, Powder Ridge Snowboards, Stearns, Planet Earth, and others. The corporate strategy often involves acquiring companies with strong brand recognition and established market presence in specific sporting goods categories.

The company has a significant presence in the global market, distributing its products through various retail channels, including specialty stores and online retailers. While K2 skis and snowboards are widely recognized, the company's overall portfolio encompasses a diverse range of products targeting different consumer segments within the outdoor and sporting goods industries.