Joe Wick

Joe Wick, often stylised as Joe Wicks, is a British fitness coach, television presenter, and author. He gained prominence through his short workout videos on social media platforms, particularly Instagram and YouTube. He is best known for his "Lean in 15" series of cookbooks and workout programs, focusing on quick and easy healthy recipes and 15-minute HIIT (High-Intensity Interval Training) workouts.

Wicks significantly increased his profile during the COVID-19 pandemic, hosting daily live workout sessions for children titled "PE with Joe." These sessions were streamed on YouTube and became a global phenomenon, providing accessible physical activity for families during school closures and lockdowns. The initiative was widely praised for its contribution to children's physical and mental wellbeing during a challenging period.

Beyond his online presence, Wicks has appeared on various television programs and has written several books on fitness and healthy eating. He has also received recognition for his work promoting children's health and fitness, including an MBE (Member of the Order of the British Empire) from Queen Elizabeth II in 2020.