High Noon (seltzer)

High Noon is a brand of vodka-based hard seltzer produced and marketed by E. & J. Gallo Winery. It is characterized by its use of real vodka and real fruit juice as ingredients, distinguishing it from some competitors that use malt liquor or other alcohol bases. High Noon is typically sold in slim cans and is available in a variety of fruit flavors. The brand has gained popularity, particularly in the United States, due to its perceived premium ingredients and refreshing taste, often marketed as a convenient and lower-calorie alternative to traditional cocktails. High Noon's marketing strategy often emphasizes its association with outdoor activities and social gatherings. The alcohol content is generally around 4.5% ABV (alcohol by volume), although this can vary slightly depending on the specific flavor and region.