Sulbing

Sulbing (설빙) is a popular South Korean dessert cafe chain specializing in bingsu (shaved ice). The chain is known for its modern take on traditional Korean bingsu, using a variety of toppings and flavors. While bingsu has been enjoyed in Korea for centuries, Sulbing played a significant role in popularizing it amongst younger generations and internationally through innovative flavor combinations and visually appealing presentations.

Sulbing's signature dish is the Injeolmi Bingsu, which features finely shaved ice topped with roasted soybean powder (injeolmi), chewy rice cakes, and almonds. Other popular flavors include mango cheese, red bean, chocolate, and green tea. Seasonal and limited-edition bingsu flavors are also frequently introduced.

The success of Sulbing has led to the opening of numerous branches across South Korea and in several other countries, contributing to the global spread of Korean dessert culture. Beyond bingsu, Sulbing also offers other desserts and beverages, such as toast, pastries, and coffee. The cafe's modern and inviting atmosphere also contributes to its popularity as a social gathering place.