Social Currency (TV series)

Social Currency is a reality television series that streams on Netflix. The premise revolves around eight social media influencers living together in a luxury mansion and participating in challenges designed to test their ability to leverage their online influence and build their "social currency" into real-world value. The contestants compete to earn points based on follower growth, engagement rates, and the success of sponsored content they create. The influencer who accumulates the most social currency at the end of the competition is declared the winner and receives a cash prize. The series explores themes of online fame, the business of social media, the authenticity (or lack thereof) in influencer culture, and the dynamics that arise when individuals whose value is tied to online popularity are placed in close proximity.