Ricicles

Ricicles were a frosted rice breakfast cereal manufactured by Kellogg's. Introduced in the UK, they were similar to Kellogg's Frosted Flakes (known as Frosties in the UK) but featured a different sugar coating that was marketed as providing "energy." The cereal was popular for several decades, particularly with children.

The brand was discontinued in 2017 in the UK market. Kellogg's cited concerns over high sugar content and a desire to promote healthier options. Despite the discontinuation, Ricicles remains a fondly remembered breakfast cereal for many who grew up eating it.