Pep (store)

Pep is a South African multinational retail company focusing on clothing, footwear, homeware, and cellular products. Primarily targeting the value market, Pep aims to provide affordable and accessible merchandise to a broad consumer base. Founded in 1965 by Renier van Rooyen, the store has grown to become one of the largest clothing retailers in South Africa, with a significant presence across the African continent, including countries such as Botswana, Namibia, Zambia, and Zimbabwe.

The company's business model is based on high-volume sales at low profit margins. Pep is known for its recognizable red and white branding, and the accessibility of its store locations, often found in both urban centers and smaller, rural communities. The company emphasizes its commitment to community upliftment through various initiatives and social responsibility programs.

Pep is part of the Pepkor group, a retail conglomerate owned by Steinhoff International.