Nick Cho

Nick Cho is a Korean-American coffee entrepreneur, known primarily as the co-founder and CEO of Wrecking Ball Coffee Roasters, a specialty coffee company based in the San Francisco Bay Area. He is a prominent figure in the specialty coffee industry, advocating for issues related to representation, fair labor practices, and quality coffee sourcing.

Cho is also known for his social media presence, particularly on platforms like TikTok and YouTube, where he shares his expertise on coffee brewing techniques, discusses industry trends, and offers commentary on cultural and social issues. His online persona often features humorous and engaging content intended to demystify the world of specialty coffee and make it more accessible to a wider audience.

Beyond Wrecking Ball, Cho has been involved in various initiatives aimed at improving the coffee industry, including efforts to promote transparency in coffee supply chains and to support coffee farmers. He frequently speaks at industry events and participates in panel discussions focused on the future of coffee.