Loud (esports)

Loud, often stylized as LOUD, is a Brazilian esports organization. Founded in 2019 by Bruno "PlayHard" Bittencourt Passos, Jean Ortega, and Marcos "GB0012" Vinicius, it quickly rose to prominence in the Brazilian and international esports scenes, primarily known for its success in mobile and PC titles.

Loud's initial success stemmed from its dominance in Garena Free Fire, a popular mobile battle royale game. The organization built a strong fanbase through engaging content creation and consistent competitive performance. Their success in Free Fire paved the way for expansion into other esports titles.

Beyond Free Fire, Loud fields teams in a variety of games, including Valorant, League of Legends, and Counter-Strike. Notably, their Valorant team achieved international recognition by winning the Valorant Champions 2022 tournament, the premier event in the Valorant competitive calendar. This victory solidified Loud's position as a major player on the global esports stage.

Loud distinguishes itself through a combination of competitive excellence and a strong emphasis on brand building and community engagement. They cultivate a distinct brand identity focused on lifestyle and entertainment, attracting a large and dedicated following across social media platforms. The organization's focus extends beyond competition to include content creation, merchandise sales, and collaborations with other brands.

In addition to their esports teams, Loud maintains a roster of prominent content creators who produce content related to gaming, lifestyle, and entertainment. This multifaceted approach has contributed to the organization's significant influence within the Brazilian gaming and broader digital landscape. Loud continues to expand its operations, seeking to compete at the highest levels across a range of esports titles and further grow its fanbase.