Mai Kondo

Mai Kondo is a Japanese organizational consultant, author, and television personality also known as Marie Kondo. She is best known for developing the KonMari Method, a system of tidying up based on category rather than location, and emphasizing keeping only things that "spark joy."

Kondo gained international recognition with the publication of her book, The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing in 2011 (English translation in 2014). The book advocates for a minimalist lifestyle and promotes mindfulness in the process of decluttering.

The KonMari Method involves gathering all of one's belongings, one category at a time (e.g., clothes, books, papers, miscellaneous items, and sentimental items), and then keeping only those things that speak to the heart. Items are then stored with the intention of making them easy to use, which minimizes clutter and keeps the space tidy.

Kondo has starred in several television series, including Tidying Up with Marie Kondo on Netflix and Sparking Joy with Marie Kondo on Netflix. These shows further popularized her methods and philosophies on organization and mindful living. Her work has had a significant impact on the decluttering and minimalism movements globally.