Lele (mascot)

Lele is the official mascot of the 2024 Summer Youth Olympic Games held in Gangwon, South Korea. Lele is a character inspired by the snow and ice of Gangwon province, representing the spirit of the Youth Olympic Games: unity, passion, and friendship.

Lele takes the form of a stylized rolling snowball, often depicted with a cheerful and energetic demeanor. Its design emphasizes its connection to winter sports and the snowy landscape of the host region. The name "Lele" is derived from the Korean word that means "to roll," further highlighting its snowball identity.

As a mascot, Lele's purpose is to promote the Games, engage with young athletes and spectators, and embody the values of Olympism. Lele is often seen at promotional events, competitions, and cultural activities related to the Youth Olympic Games. It is designed to be a relatable and approachable figure, particularly for younger audiences, fostering enthusiasm and excitement for the event. Lele also features prominently in merchandise and branding materials associated with the Games.