Elizabeth Taylor (social reformer)

Elizabeth Taylor (1916-1993) was a British social reformer and prominent figure in the development of consumer advice services in the United Kingdom. She dedicated her career to advocating for consumer rights and providing practical guidance to individuals on a wide range of issues, from household management to financial literacy.

Taylor is best known for her work with the Consumer's Association (now known as "Which?"), where she served as editor of Which? magazine from 1957 to 1972. Under her leadership, Which? became a respected and influential voice in consumer affairs, conducting independent product testing and providing unbiased advice on a variety of goods and services. She championed objective reporting and accessible information, empowering consumers to make informed decisions.

Prior to her role at Which?, Taylor held various positions focused on social welfare and education. She worked with the National Federation of Women's Institutes, where she developed educational programs and resources for rural communities. Her early experiences shaped her understanding of the challenges faced by ordinary people and fueled her commitment to social justice.

After retiring from Which?, Taylor remained active in public life, serving on various committees and advisory boards related to consumer protection and welfare. Her contributions to the field were widely recognized, and she is remembered as a pioneer in the consumer movement and a tireless advocate for the rights of individuals in the marketplace. Her dedication to providing clear, unbiased information continues to influence consumer advocacy efforts today.