John Wallis (publisher)
John Wallis (1714-1793) was a prominent English publisher, bookseller, and map seller based in London during the 18th century. He operated a successful business that specialized in children's books, maps, and educational games, making significant contributions to the development of these fields.
Wallis's publishing house, located at various addresses including Ludgate Street and Paternoster Row, became well-known for its innovative and attractive publications. He was particularly adept at capitalizing on the growing demand for accessible and engaging learning materials for children. His books often featured colorful illustrations, simplified text, and interactive elements designed to make learning fun and effective.
Among Wallis's notable publications were board games, jigsaw puzzles (early forms of dissected maps), and miniature books. He also produced a wide range of maps, including pocket maps of London and England, which catered to both locals and travelers. His maps were often updated to reflect the changing landscape and infrastructure of the time.
Wallis was a contemporary and competitor of other leading publishers such as John Newbery, and his work played a crucial role in shaping the publishing landscape of the 18th century. His commitment to producing high-quality educational materials helped to popularize reading and learning among children and adults alike. He passed his business on to his son, also named John Wallis, who continued the family tradition of publishing maps and children's books. The publications from both father and son are often sought after by collectors today.