John Mills (entrepreneur)

John Mills is a British entrepreneur and businessman, primarily known for his involvement in the manufacturing and retail sectors. He is the founder and Chairman of JML Direct, a direct-response television (DRTV) retail company specializing in innovative consumer products.

Mills' career began in the mail-order business before he transitioned to direct response television. JML Direct was founded in 1986 and has grown to become a significant player in the DRTV market in the UK and internationally. The company's products are typically demonstrated on television infomercials and sold directly to consumers through various channels, including retail partnerships and online platforms.

Beyond JML Direct, Mills has been involved in various other business ventures. He is known for his outspoken views on British manufacturing and trade, often advocating for policies that support UK-based industries. He has publicly supported initiatives aimed at reshoring manufacturing jobs to the United Kingdom.

Mills has also engaged in political activities, having donated to various political parties and causes. He has been a vocal commentator on economic and industrial policy, frequently appearing in the media to discuss his perspectives.