Insider (Turkish company)

Insider is a Turkish SaaS (Software as a Service) company specializing in cross-channel customer experience and personalization. The company provides a platform that enables marketers to connect customer data across channels, predict their future behavior with AI, and personalize experiences.

Overview

Founded in 2012, Insider offers a suite of tools aimed at helping businesses acquire, activate, and retain customers. The platform integrates data from various sources, including web, mobile app, email, and social media, to create unified customer profiles. These profiles are then used to deliver personalized messages and experiences across different touchpoints.

Products and Services

Insider's platform encompasses a range of products and services focused on various aspects of customer experience management:

• Personalization Engine: Uses AI-powered predictions to tailor website content, product recommendations, and offers to individual users.
• Mobile Marketing Platform: Offers tools for app push notifications, in-app messaging, and mobile web personalization.
• Email Marketing Platform: Enables marketers to create and send personalized email campaigns based on customer data and behavior.
• Web Push Notifications: Allows businesses to send targeted notifications to website visitors, even when they are not actively browsing the site.
• WhatsApp Marketing: Integrates with WhatsApp Business API to allow businesses to send personalized messages and engage with customers via WhatsApp.
• SMS Marketing: Facilitates SMS-based marketing campaigns.

Key Features

The key features of Insider's platform include:

• AI-powered prediction: Leverages artificial intelligence to predict customer behavior, such as purchase intent, churn risk, and lifetime value.
• Cross-channel orchestration: Enables marketers to coordinate campaigns and deliver consistent experiences across multiple channels.
• Personalization: Allows for the creation of personalized content, offers, and recommendations based on individual customer preferences and behavior.
• Segmentation: Provides tools for creating targeted customer segments based on various criteria.
• A/B Testing: Facilitates A/B testing of different marketing messages and strategies to optimize performance.
• Real-time Analytics: Offers real-time insights into campaign performance and customer behavior.

Market and Competition

Insider operates in the competitive customer experience and marketing automation space. Key competitors include companies like Braze, MoEngage, Iterable, and Salesforce Marketing Cloud.

Geographic Reach

Insider has a global presence with offices in multiple countries, including Turkey, Singapore, Japan, the United Kingdom, and the United States.

Funding and Investments

Insider has raised significant funding from various investors.