Heineken (yacht)
The "Heineken" was a series of racing yachts sponsored by the Heineken brewing company, primarily during the era of the Whitbread Round the World Race (now The Ocean Race). These yachts were known for their competitive performance and distinctive green branding, reflecting Heineken's corporate colors.
The "Heineken" yachts participated in multiple editions of the Whitbread race, contributing to the event's history and developing a strong association between the beer brand and offshore sailing. Specific details, such as the yacht designers, skippers, and race results, vary depending on the particular "Heineken" yacht in question and the year of the race. Often, the branding was applied to an existing, well-designed racing yacht, rather than constructing a new yacht specifically.
The sponsorship significantly boosted Heineken's brand visibility in the international sailing community and beyond. The campaigns were notable for their comprehensive marketing efforts, which included media coverage, promotional events, and merchandise.