Barry Schwartz (technologist)

Barry Schwartz is an American technology journalist, consultant, and speaker known for his expertise in the field of search engine optimization (SEO) and search engine marketing (SEM). He is a prominent figure in the SEO community, widely recognized for his contributions to reporting and analyzing trends, algorithm updates, and news related to Google and other search engines.

Schwartz is the editor of Search Engine Land and the CEO of RustyBrick, Inc., a web service firm specializing in e-commerce, custom software, and mobile applications. He founded RustyBrick in 1994.

His role at Search Engine Land involves curating and editing content related to search engine marketing, providing insights and commentary on industry developments. He also regularly contributes to his personal blog, Search Engine Roundtable, which he founded in 2003. Search Engine Roundtable provides a forum for discussing and analyzing developments in the SEO and SEM space.

Schwartz is often quoted in major media outlets on topics related to search engines and online marketing. He is a frequent speaker at industry conferences, sharing his knowledge and perspectives on the latest SEO best practices and algorithm updates. His expertise encompasses a wide range of topics, including Google algorithm updates, search engine penalties, link building, content marketing, and mobile SEO.