3 Mobile TV (UK)

3 Mobile TV (UK) was a mobile television service offered by the mobile network operator 3 in the United Kingdom. Launched in the mid-2000s, it allowed 3 customers to access a selection of television channels and on-demand video content directly on their mobile phones.

The service was delivered via the 3G mobile network and later via 3's evolving network technologies. Users typically accessed the service through a dedicated application or portal on their handsets. The content offered varied but often included live news, sports, entertainment, and music channels, as well as catch-up TV and video clips. Popular channels available often mirrored those found on terrestrial and satellite television, albeit with a potentially tailored mobile viewing experience.

The availability and specific features of 3 Mobile TV (UK) depended on the user's mobile phone model and data plan. Subscription models varied, sometimes involving monthly fees or pay-per-view options for certain content.

Due to changing consumer preferences, the increasing availability of mobile broadband, and the rise of streaming video services such as BBC iPlayer, Netflix, and YouTube, 3 Mobile TV (UK) was eventually discontinued. The company shifted its focus to supporting general mobile data usage and providing access to a wider range of online content via the mobile internet.