Vilita

Vilita is a fictional character and virtual assistant developed by Vodafone and used primarily in New Zealand. She is an artificial intelligence designed to interact with customers in a conversational manner, assisting with tasks such as account management, troubleshooting, and providing information about Vodafone's services. Vilita is typically accessed through Vodafone's website or mobile application via a chat interface. The name "Vilita" is derived from the Samoan word fa'avilivili, meaning "to spin" or "to turn," metaphorically referring to the turning of gears within the company to help customers. She is intended to offer a personalized and efficient customer service experience. While not a physical robot, Vilita embodies a virtual presence meant to represent Vodafone’s customer-centric approach. She is a part of the company's efforts to integrate AI into its customer service channels.