Primerica

Primerica, Inc. is a financial services company that offers financial products and services, primarily term life insurance, mutual funds, annuities, and other financial products, to middle-income families in North America.

Primerica uses a multi-level marketing (MLM) or direct selling model to distribute its products and services. Its representatives are independent contractors who earn commissions and recruit other representatives.

The company's corporate headquarters are located in Duluth, Georgia. Primerica is a publicly traded company listed on the New York Stock Exchange (NYSE) under the ticker symbol "PRI".

Primerica traces its origins back to 1977 with the founding of A. L. Williams & Associates. The company has undergone several changes in ownership and name over the years, ultimately becoming Primerica.

Criticisms of Primerica's business model have included scrutiny of its multi-level marketing structure, concerns about high turnover rates among representatives, and questions regarding the suitability of its products for all clients.