No frills

"No frills" is a term denoting a product or service that is offered without any non-essential features or extras. It emphasizes functionality and affordability, prioritizing the core offering at the expense of supplementary elements often associated with higher-priced alternatives. The phrase implies a deliberate reduction in amenities, ornamentation, or services to minimize costs and offer a basic, functional product or service.

The term is often used in the context of transportation (e.g., "no-frills airline"), accommodation (e.g., "no-frills hotel"), retail (e.g., "no-frills grocery store"), and financial services. In these contexts, customers are expected to forgo services such as complimentary meals, elaborate decor, or personalized assistance in exchange for lower prices.

The concept of "no frills" appeals to consumers who are price-sensitive and willing to sacrifice additional features for cost savings. It also aligns with a minimalist aesthetic that values simplicity and functionality over extravagance. The term can sometimes carry a slightly negative connotation, suggesting a bare-bones or spartan experience, but is generally understood to represent a conscious trade-off between features and price.