Memphis (cigarette)
Memphis is a brand of cigarettes primarily produced and sold in Austria, Germany, and other parts of Europe. It is owned by Austria Tabak, which is itself a subsidiary of Japan Tobacco International.
The brand is known for its distinctive packaging, often featuring bold colors and modern designs. Memphis offers a range of cigarette types, including variations in nicotine and tar content. Common varieties include Memphis Red and Memphis Blue, indicating different strengths.
While historically popular in several European markets, Memphis has faced increasing competition from other international cigarette brands and the growing awareness of the health risks associated with smoking. Austria Tabak continues to market and distribute the brand, adapting to evolving regulations and consumer preferences within the tobacco industry.