MUD Jeans

MUD Jeans is a circular economy-focused denim brand based in the Netherlands. The company promotes sustainable practices within the fashion industry through leasing, recycling, and upcycling of denim jeans. Their business model aims to reduce textile waste and minimize the environmental impact associated with traditional denim production.

MUD Jeans operates on a “Lease A Jeans” model, allowing customers to lease a pair of jeans for a monthly fee. After the lease period (typically a year), customers can choose to return the jeans for recycling, keep wearing them, or swap them for a new pair. Returned jeans are either recycled into new denim fabric or upcycled into other products.

The company utilizes a closed-loop system, striving to keep materials in use for as long as possible. They use post-consumer recycled cotton in their denim fabric and work with suppliers committed to ethical labor practices and reduced water consumption. MUD Jeans is actively involved in initiatives to improve transparency and traceability within the denim supply chain. Their commitment to circularity and sustainability has garnered them recognition and awards within the ethical fashion sector.