Line (software)
Line is a freeware instant messaging (IM) and social media application available on multiple platforms, including smartphones, tablets, and computers. Developed by LINE Corporation, a subsidiary of SoftBank Group, Line is particularly popular in East Asia, especially Japan, Taiwan, and Thailand.
Overview:
Line offers a variety of communication features, including text messaging, voice calls, video calls, and group chats. It also provides a platform for users to share updates, photos, videos, and stickers on their personal timelines, similar to other social networking services. Key distinguishing features of Line include its extensive library of animated stickers, official accounts for businesses and celebrities, and integrated services like Line Pay (a mobile payment system), Line Taxi (a ride-hailing service), and Line Games.
Key Features:
- Messaging: Core function offering text, voice, and video communication.
- Stickers: A wide selection of digital stickers used to express emotions and add personality to conversations. The stickers are a significant revenue stream for LINE Corporation.
- Timeline: A social networking feature allowing users to post updates, photos, and videos for their friends to see.
- Group Chats: Support for creating and participating in group conversations with multiple users.
- Voice and Video Calls: Free voice and video calls to other Line users.
- Official Accounts: Accounts for businesses, celebrities, and other organizations to connect with and engage with their followers. Users can follow these accounts to receive updates and information.
- Line Pay: A mobile payment system integrated into the Line app.
- Line Games: A platform offering a variety of mobile games that can be played with friends on Line.
- Line News: A news aggregation service offering news articles from various sources.
- Cross-Platform Availability: Available on iOS, Android, Windows, and macOS.
History:
Line was launched in June 2011 in response to the devastating Tōhoku earthquake and tsunami in Japan, which disrupted traditional communication channels. The app was initially intended to provide a reliable communication tool for Naver Japan employees (now LINE Corporation) and quickly gained popularity as a public service.
Controversies and Criticisms:
Line has faced criticism related to privacy concerns, data security, and potential for misuse, similar to other social media and messaging applications. There have been concerns regarding data collection practices and the potential for government surveillance. Additionally, the use of Line for spreading misinformation and hate speech has been a concern. LINE Corporation has taken steps to address these issues, including implementing end-to-end encryption and content moderation policies.
Regional Popularity:
Line's success is largely concentrated in East Asia, particularly Japan, Taiwan, and Thailand, where it holds significant market share. While it has attempted to expand into other regions, its adoption has been less widespread compared to global competitors like WhatsApp and Facebook Messenger.
Business Model:
LINE Corporation generates revenue through a variety of sources, including sticker sales, advertising, in-app purchases for Line Games, Line Pay transaction fees, and fees from official accounts.