Joe (magazine)

Joe was a British men's lifestyle magazine launched in 2007 and ceasing publication in 2009. Published by EMAP, it aimed at a readership of young, professional men aged 25-34. Its content typically included articles on fashion, grooming, gadgets, cars, sport, and entertainment.

Unlike some other men's magazines focused on celebrity interviews or aspirational lifestyles, Joe attempted to offer a more accessible and humorous tone. It positioned itself as a guide to modern masculinity, covering topics relevant to its target demographic.

Despite attempts to differentiate itself within a competitive market, Joe struggled to establish a substantial readership. Its closure was attributed to challenging market conditions and advertising revenue pressures. Its website, joe.co.uk, continued to operate independently of the print magazine and was later acquired by Maximum Media.