Nendo (design firm)

Nendo is a Japanese design firm founded in 2002 by Oki Sato. The firm operates globally, with offices in Tokyo and Milan. Nendo's work spans a wide range of design disciplines, including product design, interior design, architecture, and graphic design.

Nendo is known for its minimalist aesthetic, playful approach to design, and focus on creating unexpected and memorable experiences. The firm often incorporates subtle details and hidden functionalities into its designs, inviting users to discover new aspects over time.

Key characteristics of Nendo's design philosophy include a strong emphasis on storytelling, a sensitivity to the surrounding environment, and a desire to challenge conventional notions of form and function. Nendo often seeks inspiration from everyday life and translates those observations into innovative and thought-provoking designs.

The firm has collaborated with numerous international brands across various sectors, including furniture, lighting, fashion, and technology. Nendo's work has been widely recognized and exhibited in museums and galleries around the world. Oki Sato, as the head of Nendo, has received numerous accolades for his contributions to the field of design.