Goldwell

Goldwell is a professional haircare brand originating from Germany. The company develops, manufactures, and distributes a wide range of hair products, including hair color, styling products, shampoos, conditioners, and perms. Goldwell primarily caters to professional hairdressers and salon owners, focusing on innovative technologies and high-quality ingredients.

Goldwell's history dates back to 1948, when it was founded by Hans Erich Dotter in Darmstadt, Germany. Over the years, the brand expanded globally, establishing a presence in numerous countries.

Key product categories offered by Goldwell include:

• Hair Color: Covering permanent, demi-permanent, and semi-permanent options with lines like Topchic, Colorance, and Elumen.
• Styling: Offering a diverse range of styling products such as gels, mousses, hairsprays, and waxes, under brands like StyleSign.
• Care: Including shampoos, conditioners, and treatments designed for various hair types and concerns, such as the Kerasilk and Dualsenses lines.
• Perms & Straightening: Providing solutions for hair texturizing.

Goldwell is known for its research and development efforts, often introducing new technologies and formulations to the professional haircare market. The brand also invests in education and training programs for hairdressers to ensure the proper use and application of its products.

Goldwell is currently owned by Kao Corporation, a Japanese chemical and cosmetics company.