Erke (brand)

Erke is a Chinese sportswear brand founded in 2000. The company designs, develops, manufactures, and markets its own Erke-branded sportswear, footwear, and accessories.

Erke is known for its focus on performance-oriented apparel and footwear, particularly in sports like tennis, badminton, basketball, and running. The brand operates a significant retail network throughout China and has expanded its presence internationally, with distribution in Southeast Asia, the Middle East, and parts of Europe.

The company's branding emphasizes attributes like energy, vitality, and perseverance, reflecting its target audience of active individuals. Erke has also engaged in sponsorships of sporting events and athletes to enhance its brand recognition and visibility. While often positioned as a value-for-money brand, Erke aims to compete with both domestic and international sportswear giants in the Chinese market.