Endor AG

Endor AG is a German technology company specializing in high-end sim racing hardware and peripherals. The company develops and manufactures a range of products including racing wheels, pedals, cockpits, and related accessories for gaming consoles (PlayStation, Xbox), and PCs.

Endor AG distinguishes itself from competitors by focusing on realism and immersion, often employing direct drive technology in its steering wheels and using high-quality materials in its product construction. This positions their products in the premium segment of the sim racing market, appealing to enthusiasts and professional sim racers.

The company's business model involves direct sales to consumers through its own online store, as well as distribution through select retailers. They are also known for collaborating with racing game developers and automotive manufacturers to create officially licensed products. Endor AG's products are widely used in both casual gaming and professional esports competitions. The company actively participates in the sim racing community through sponsorships, partnerships, and online engagement.