Donna Ida

Donna Ida Thornton is a British fashion entrepreneur and designer, best known for founding the luxury denim boutique Donna Ida, which became a significant player in the premium denim market in the UK.

Thornton launched Donna Ida in 2006, offering a curated selection of denim brands and styling advice focused on helping women find the perfect fit and style of jeans for their body shape. The brand quickly gained popularity, expanding to include multiple stores in London and an online presence.

Donna Ida's success stemmed from its emphasis on personalized service and expertise in denim, combined with a sophisticated and contemporary aesthetic. The brand also developed its own in-house denim collection, designed by Thornton, further solidifying its position in the fashion industry.

Beyond retail, Thornton became a recognized figure in the fashion world, frequently appearing in media outlets as a denim expert and offering styling tips. She has also collaborated with other brands and designers on various projects.

In more recent years, Donna Ida has evolved and adapted to changes in the retail landscape, including a greater focus on online sales and potentially exploring new business models. The brand remains associated with high-quality denim and a dedication to helping women feel confident in their jeans.