Cupra (marque)

Cupra is a Spanish high-performance automotive marque and racing brand established in 2018. Originally the performance division of SEAT, the marque was spun off as a separate entity focused on creating its own models and branding, while still utilizing some SEAT platforms and technologies.

Cupra's vehicles are characterized by a sporty design language, powerful engines, and advanced technologies, often featuring unique styling elements and performance enhancements compared to their SEAT counterparts. The brand aims to position itself as a contemporary and sophisticated alternative within the performance car market.

Cupra participates in motorsport, building on SEAT's prior involvement in racing. This includes participation in electric touring car championships and other racing series, contributing to the brand's performance image and technological development. The brand aims to incorporate learnings from the racetrack into its road cars.

The Cupra logo features two interlocking "C" shapes, forming a triangular design, symbolizing the brand's connection to speed, precision, and innovation. The copper color used in the logo and throughout the brand's identity further reinforces its distinct and modern character.

Key models produced by Cupra include the Cupra Ateca, Cupra Formentor, Cupra Leon, and the electric Cupra Born. These vehicles represent the brand's commitment to offering a range of performance-oriented options in various segments, including SUVs, hatchbacks, and electric vehicles.