Alida (software company)

Alida is a customer experience management (CXM) software company that provides a platform designed to help businesses collect, analyze, and act on customer feedback. The platform aims to facilitate deeper customer understanding and improve overall customer experience, ultimately driving business growth.

Alida's offerings typically include features for online communities, surveys, social listening, and data analytics. Businesses can use the platform to gather insights from various customer touchpoints, identify trends, and personalize customer interactions. The company targets a wide range of industries, including retail, financial services, and technology.

Alida was formerly known as Vision Critical. The rebranding to Alida occurred in 2020. The name change was intended to reflect the company's expanded capabilities and focus on a broader range of customer experience solutions beyond its initial focus on online communities.