AdTruth

AdTruth was a digital advertising technology company focused on verifying the quality of online advertising inventory. The company aimed to ensure that digital ads were displayed on real websites, viewed by real humans, and were placed in the intended context. AdTruth offered services that helped advertisers combat ad fraud, including bot traffic, domain spoofing, and other forms of invalid traffic (IVT).

AdTruth’s core technology involved analyzing various data points associated with ad requests to determine the authenticity and quality of the ad impression. This analysis included examining IP addresses, user agent strings, header information, and other contextual data to identify suspicious patterns and potentially fraudulent activity.

The company provided reports and analytics to advertisers and publishers, allowing them to monitor the performance of their campaigns and identify sources of potentially fraudulent traffic. This data helped advertisers optimize their campaigns and avoid wasting ad spend on low-quality or fraudulent inventory.

While AdTruth operated as an independent company for a period, it was ultimately acquired. (Specific acquisition details would require access to external resources for complete accuracy). After acquisition, the technologies and methodologies developed by AdTruth were integrated into the acquiring company's suite of products and services. The goal remained the same: to provide solutions that increased transparency and accountability in the digital advertising ecosystem, benefiting both advertisers and legitimate publishers.