Acxiom

Acxiom is a marketing technology company that provides data aggregation, analytics, and identity resolution services. Its core business involves collecting, analyzing, and structuring consumer data from various online and offline sources to provide insights and solutions for businesses looking to improve their marketing campaigns and customer experiences.

Acxiom's services include:

• Data Aggregation: Gathering data from a wide range of sources, including public records, surveys, transactions, and online behavior.

• Identity Resolution: Linking different pieces of information about the same individual to create a unified view of the consumer. This is often achieved through deterministic and probabilistic matching techniques.

• Audience Segmentation: Dividing consumers into groups based on shared characteristics and behaviors, allowing businesses to target their marketing efforts more effectively.

• Analytics & Insights: Providing data-driven insights into consumer behavior, preferences, and trends.

• Marketing Solutions: Offering tools and platforms to help businesses execute marketing campaigns based on Acxiom's data and insights.

The company has faced scrutiny regarding its data collection practices and privacy implications. Data privacy regulations, such as GDPR and CCPA, have significantly impacted Acxiom's operations and required adjustments to its data handling procedures. Acxiom emphasizes its commitment to data ethics and compliance with relevant regulations. The company is headquartered in Conway, Arkansas.