Don Quijote (store)

Don Quijote, often shortened to "Donki" (ドンキ) or "Donki Hote" (ドン・キホーテ), is a popular Japanese discount chain store. Founded by Takao Yasuda in 1978, the store is known for its vast and eclectic selection of goods, ranging from groceries and electronics to clothing, cosmetics, toys, and household items.

Don Quijote stores are characterized by their densely packed aisles and labyrinthine layouts, often piled high with merchandise. This distinctive merchandising strategy, sometimes referred to as "compressed display," contributes to a treasure hunt-like shopping experience. The stores typically operate late into the night, with many locations open 24 hours, making them a convenient destination for shoppers at all hours.

The chain is named after the Spanish novel "Don Quixote," reflecting the store's somewhat unconventional and adventurous approach to retail. Don Quijote has expanded beyond Japan, with stores in several other countries, including the United States, Thailand, and Singapore, often under the name "Don Don Donki" or other variations to comply with local trademark laws.