XHSOM-FM

XHSOM-FM is a radio station broadcasting from Ciudad Obregón, Sonora, Mexico. It operates on the frequency of 100.3 MHz. The station is owned by Grupo Radio Tribuna.

XHSOM-FM primarily broadcasts a Contemporary Hit Radio (CHR) format, playing a mix of current pop, rock, and dance hits in both English and Spanish. The station aims to appeal to a younger audience in the Ciudad Obregón metropolitan area. Programming also typically includes news updates, weather forecasts, and community event announcements.

The "XH" prefix in the station's call sign denotes that it is a Mexican radio station. The "FM" suffix signifies that it broadcasts using frequency modulation. The specific letters "SOM" are unique to this station and generally do not have an explicit meaning beyond identifying the particular broadcast license.

The legal owner and operator, Grupo Radio Tribuna, also operates other radio stations in the region, providing a network of broadcast services across Sonora.