Wizard (magazine)

Wizard was a monthly magazine devoted to the comic book industry and culture, published by Wizard Entertainment. It featured news, interviews, previews, and price guides related to comic books, graphic novels, and related media such as film and television. The magazine also included articles on collectibles, toys, and video games, though its primary focus remained on comics.

''Wizard'' was known for its sometimes controversial and opinionated editorials, ranking systems, and "hot list" features, which often influenced reader perception and market trends within the comic book industry. It frequently highlighted specific artists and writers, contributing to their popularity and visibility.

The magazine also spawned several spin-off publications, including ''ToyFare'' (devoted to action figures and collectibles) and various price guides and convention guides.

''Wizard'' ceased publication in January 2011, transitioning to an online-only presence before ultimately shutting down completely. The brand's assets were later acquired by other companies. The magazine is remembered for its significant impact on comic book fandom during its print run, for better or worse, and its influence on the direct market.