Nido (brand)

Nido is a brand of instant powdered milk manufactured by Nestlé. Introduced in the 1940s, Nido is marketed as a nutritional milk powder suitable for children and adults. It is widely available in many countries, particularly in developing markets and regions where access to fresh milk is limited or refrigeration is unreliable.

Nido milk powder is produced by drying whole milk and then adding vitamins and minerals to enhance its nutritional value. Different formulations exist depending on the specific market and target consumer group. Some Nido products are fortified with iron, vitamin A, vitamin C, and vitamin D.

The brand has become synonymous with powdered milk in some regions, and its packaging is often recognizable due to its distinctive design. Nestlé actively promotes Nido through various marketing campaigns, emphasizing its convenience, long shelf life, and nutritional benefits.