Damart

Damart is a French company specializing in thermal underwear and other clothing, known for its innovation in the use of technologically advanced fabrics. Founded in 1953 by the Despature family in Roubaix, France, Damart initially gained prominence for its "Thermolactyl" fabric, a synthetic fiber designed to provide warmth through insulation. This fabric was particularly marketed towards those seeking relief from cold weather and associated ailments.

Over the years, Damart has expanded its product line to include a wider range of clothing items beyond thermal underwear, encompassing outerwear, footwear, and accessories for men and women. The company emphasizes comfort and functionality in its designs, often incorporating features aimed at providing temperature regulation, moisture wicking, and ease of movement.

Damart products are sold through various channels, including physical retail stores, mail-order catalogs, and online platforms. The brand maintains a significant presence in Europe, particularly in France and the United Kingdom.

The company is recognized for its long history and continued focus on developing and marketing clothing solutions for cold weather conditions, catering to a broad demographic, including seniors and individuals with specific health concerns related to cold sensitivity. Their marketing often highlights the scientific basis of their fabrics and their ability to provide tangible benefits to the wearer.