Wall's (ice cream)

Wall's is a British ice cream and frozen dessert brand, currently owned by Unilever. It is one of the world's largest ice cream manufacturers, with a significant presence in various countries. While the name "Wall's" is predominantly used in Europe and Asia, the same ice cream products are often sold under different brand names (such as Ola, Algida, Frisko, HB, and Kibon) in other parts of the world, as part of Unilever's global strategy.

The brand's origins trace back to 1786 when Richard Wall, a butcher in London, founded a business that eventually expanded into sausages and meat pies. In 1922, anticipating lower meat sales during the summer months, Wall's began producing ice cream as a way to maintain year-round business and employment. This venture proved successful, and Wall's ice cream quickly became a popular treat in the UK.

Unilever acquired Wall's in 1922, continuing to develop and expand the brand's product range. Wall's is known for a wide variety of ice cream products, including individual impulse ice creams, tubs for home consumption, and multipacks. Some of their popular products include Cornetto, Magnum (marketed under different names in some regions), Viennetta, and Twister.

The Wall's brand actively engages in marketing and advertising campaigns, often associating its products with summer, fun, and family moments. They also have a significant social media presence and participate in various sponsorships and partnerships.