WHOOP (company)

WHOOP is a Boston-based wearable technology company that designs and manufactures fitness trackers and provides a membership service focused on personalized digital health and fitness coaching. The company's primary product is the WHOOP Strap, a sensor-laden wearable device worn on the wrist, bicep, or other locations on the body, that continuously monitors physiological data.

The WHOOP system centers around tracking key metrics such as heart rate variability (HRV), resting heart rate (RHR), sleep patterns, and strain (a measure of cardiovascular and muscular load). These data points are then used to provide users with personalized insights and recommendations regarding training, recovery, and sleep optimization.

Unlike many fitness trackers that primarily focus on step counting and calorie burning, WHOOP emphasizes recovery and provides detailed information about the user's readiness to train based on their physiological state. The membership includes access to the WHOOP app, which analyzes the data collected by the strap and provides actionable insights to improve performance and overall well-being.

WHOOP targets athletes, fitness enthusiasts, and individuals interested in optimizing their health and performance. The company has partnerships with professional sports teams, athletes, and military organizations. WHOOP operates on a subscription-based model, where users pay a monthly fee to access the hardware and the software platform.