Trimium

Trimium is a neologism, most often used in business and marketing contexts, referring to a pricing strategy or product offering that sits between "premium" and "mid-range." It suggests a product or service that offers some, but not all, of the features and benefits of a premium option, typically at a slightly lower price point.

The concept of "trimium" acknowledges the existence of a market segment that appreciates enhanced features beyond the standard offering but is unwilling or unable to pay the full price associated with a top-tier premium product. Companies utilize this strategy to broaden their appeal and capture a larger share of the market by catering to this segment.

Compared to a premium product, a trimium option might have fewer advanced features, a slightly reduced level of customer support, or be packaged in a less luxurious manner. It aims to offer a desirable balance between value and perceived quality. The differentiation from mid-range offerings lies in its aspirations towards the premium segment, often focusing on a key differentiating factor borrowed from the more expensive option.

The term is primarily found in informal business discussions and marketing materials, and is not yet widely recognized or used in formal academic or economic literature. Its meaning is largely inferred from its construction as a blend of "trim" (suggesting a reduction or trimming down) and "premium."