The Black Mamba (film)

"The Black Mamba" is a 2011 short film directed by Robert Rodriguez, starring Kobe Bryant as himself. The film is a fast-paced action-comedy produced for Nike to promote the Kobe VI basketball shoe. It blends elements of a traditional Nike commercial with a Hollywood action film.

The plot revolves around Kobe Bryant facing various challenges, portrayed as villains, while showcasing his basketball skills and the features of the Kobe VI shoe. The film features cameos from Bruce Willis, Danny Trejo, and Kanye West, adding to its entertainment value and drawing in a wider audience beyond basketball fans.

"The Black Mamba" is notable for its high production value, its self-aware humor, and its effective integration of product promotion within a compelling narrative. It represents a trend in advertising where brands collaborate with established filmmakers and actors to create engaging and shareable content that transcends traditional advertising formats. The film's title refers to Bryant's self-proclaimed nickname, which reflects his on-court intensity and precision.