Loison

Loison is an Italian confectionery company, renowned primarily for its panettone and other traditional Italian baked goods, particularly those associated with Christmas and Easter celebrations.

Founded in 1938 in Costabissara, near Vicenza, Italy, by Tranquillo Loison, the company initially focused on artisan breadmaking. Following World War II, Tranquillo's son, Alessandro Loison, expanded the business to include seasonal confectionery. Today, the company is managed by Alessandro's children, Dario and Barbara Loison, who have continued to build upon the legacy of quality and tradition.

Loison distinguishes itself through its commitment to using high-quality ingredients, including fresh eggs, butter, and natural vanilla, and slow leavening processes, often lasting several days, to produce its signature panettone. The company offers a wide range of panettone variations, incorporating diverse flavor profiles and using locally sourced ingredients when possible.

Beyond panettone, Loison also produces other traditional Italian cakes, such as colomba (Easter dove cake) and Veneziana (Venetian cake). The company places a strong emphasis on packaging and presentation, often collaborating with artists and designers to create visually appealing products.

Loison products are distributed both nationally within Italy and internationally, and are often considered a premium option within the market for Italian confectionery. The company's commitment to quality, tradition, and innovation has established it as a recognized brand in the world of Italian baked goods.