TAG Heuer

TAG Heuer is a Swiss luxury watch brand known for its association with motorsports and high-precision timekeeping. Founded in 1860 in Saint-Imier, Switzerland, by Edouard Heuer, the company was initially known as Heuer. The name "TAG Heuer" came about in 1985 when Heuer was acquired by TAG (Techniques d'Avant-Garde), a holding company specializing in high-technology products.

TAG Heuer produces a wide range of watches, including chronographs, automatic watches, and smartwatches. The brand is particularly renowned for its chronographs, which have been used in various sporting events, including Formula One racing. Many models feature complications such as date displays, alarms, and GMT functions.

Throughout its history, TAG Heuer has been associated with innovations in watchmaking, including the first automatic chronograph movement and the first chronograph with a micro-timer capable of measuring 1/100th of a second. The brand's history is intertwined with motorsports, and it has sponsored numerous racing teams and drivers.

TAG Heuer is considered a major player in the luxury watch market, competing with other established Swiss brands. The company distributes its watches globally through a network of authorized retailers and boutiques. Its product line includes iconic models like the Monaco, Carrera, and Aquaracer.