Stöð 3

Stöð 3 (Icelandic for "Channel 3") was a proposed, but ultimately unrealized, Icelandic television channel. It was planned in the early 1990s as a third national television station, following Ríkisútvarpið (RÚV), the state broadcaster, and Stöð 2, a privately owned channel that had launched in 1986. The aim was to provide increased competition and a wider range of programming choices for Icelandic viewers.

The project faced significant hurdles, particularly in securing funding and navigating the regulatory landscape of the Icelandic media market. The existing channels, RÚV and Stöð 2, were already established, and establishing a viable third channel proved challenging.

Ultimately, the plans for Stöð 3 did not materialize. The reasons for the failure included financial difficulties, regulatory constraints, and perhaps an over-saturation of the Icelandic television market at the time. While Stöð 3 never became a reality, its proposed launch contributed to the evolving media landscape in Iceland during the late 20th century and prompted further debate about competition and diversity in the television sector.