Soft sell

The term "soft sell" refers to a subtle, low-pressure sales technique. Instead of aggressively pushing a product or service, a soft sell approach focuses on building relationships, educating potential customers, and gently guiding them towards a purchase decision. It emphasizes understanding the customer's needs and offering solutions that align with those needs, rather than employing high-pressure tactics or manipulative persuasion. A soft sell is often characterized by a conversational, informative, and non-intrusive style. The goal is to make the customer feel comfortable and empowered to make their own choice, rather than feeling coerced or pressured. This can involve highlighting the benefits of a product without directly asking for a sale, or providing valuable information related to the product's category.